After a sharp downturn in 2020, the tourism industry is slowly recovering. Vaccinations are in full swing in most countries, however, coronavirus restrictions still affect tourist behavior …
Last year, the coronavirus sent the global tourism industry to a brutal knockdown. Travel has plummeted, and tens of thousands of hotels and travel agencies have gone bankrupt. According to the UN, the international tourism industry in 2020 fell back 30 years – to the level of the late 80s. Globally, the industry missed about a billion tourists, according to the most conservative estimates, the tourism business lost 1.1 trillion in revenues. dollars.
According to the UN World Tourism Organization, the coronavirus has led to a decline in travel by 70-75%
The coronavirus crisis hit the Russian tourism sector to a lesser extent, since the Russian Federation is the largest country in the world. Many travel lovers instead of Turkey went to Sochi, Altai, and some to Kamchatka. If the volume of world tourism in 2020 fell by 72%, then in the Russian Federation (according to the Federal Tourism Agency) the decline was only 35-40%. One of the key Russian trends in 2021 continues to be a reorientation to travel within the country. What other trends are observed in the tourism industry in Russia and abroad against the backdrop of the pandemic?
Trend # 1: rest without long trips, close to home
Perhaps the main global trend has become the so-called. “Staking”. The English term staycation is formed by the words stay + vacation, the combination of which can be roughly translated as “vacation near home.” This trend is especially popular in European countries, whose residents cannot freely travel abroad. For example, Berliners, who are accustomed to vacationing in Thailand, are now massively offered excursions around their own city, rich in attractions. And for the same Milanese – cycling tours are organized around the outskirts of the metropolis with visits to historical sites that abound in Lombardy.
Singaporeans for a staycation vacation are offered to spend the night in a local underwater hotel or in a loft room, 12 meters above the jungle
Station is hugely popular, and many people are rediscovering their home region that previously seemed mundane and uninteresting. In more or less large countries, “vacation near home” can result in independent car trips to neighboring regions. As a rule, the duration of such tours does not exceed a week, but this is also enough to distract from work and feel like on vacation.
Trend # 2: combining work and leisure in an unusual place
During the years of the pandemic, a special type of tourism became widespread – the so-called. “Travel living”. Traveling is translated into Russian as “travel-life”. People who chose this style of understanding the world were called digital nomads. They leave their country and settle for a long period in another state, usually a resort state. Here, the “Travelers” continue to work remotely in their specialty, combining life in an exotic place with work.
Work remotely right on an Indian beach? Why not?
This travel trend has arisen due to the fact that the pandemic has forced many firms to transfer their employees to the “remote location”. For such people, by and large, it does not matter in which particular geographic point they press the keyboard buttons: the main thing is that the laptop has a connection to the Internet. Popular destinations among digital nomads are the Indian state of Goa, Sri Lanka, Bali, Vietnam and other warm countries of Southeast Asia. This kind of tourism is strikingly different from traditional travel. It allows you not only to quickly see the sights, but also to immerse yourself in the local daily life.
Trend # 3: last minute tour bookings
In the dock era, this method was used only by a narrow layer of tourists seeking to save money. It’s no secret that last-minute vouchers are sometimes sold with big discounts, and there are many instructions on how to find them on the Internet. However, in 2020-21. urgent booking of tours has turned from a life hack into a mass practice. At the very beginning of the pandemic, tourists around the world had a bitter but rewarding experience. Then, due to the urgent closure of the borders, there was a total cancellation of vouchers. And even now, you will never guess whether flights to Turkey will be banned once again.
Pandemic-era tourists prefer to jump onto the departing platform at the last moment
As noted by almost all tour operators, the coronavirus has significantly reduced the average booking depth to a minimum. An international tour is usually booked only 2-3 weeks before its start. Recently (after some easing of coronavirus restrictions), a ticket can be booked a month or even two in advance, especially with a vaccination certificate in hand. Nevertheless, the trend of booking tours at the last moment will continue not only this year, but also next year, professionals in the tourism industry are sure.
Trend # 4: focusing on covid safety
Tourists are ready to pay extra for minimizing the risk of contracting coronavirus. When choosing a tour, travelers pay attention to antiquated measures taken in certain accommodation facilities. Hotels that boast that 100% of their staff are vaccinated are an undeniable competitive advantage. And if a certain Turkish hotel is located near the beach, but away from crowded places, its owners have the right to count on an inexhaustible flow of tourists.
Hotel covid safety is one of the most important criteria for choosing an accommodation facility
Tourists try to go to countries with a favorable epidemiological situation, while choosing off-peak dates. Instead of buses with their massive crowds of passengers, people prefer to travel by taxi, although it is more expensive. The pandemic has sparked an increase in the popularity of travel to inaccessible places with low tourist traffic. This is quite logical and understandable. It is much less likely to get infected with coronavirus at a mountain camp site or in a forest camping than on a Sochi beach, every meter of which is filled with vacationers.
Trend # 5: growing popularity of domestic tours
But the most important Russian trend is the explosive growth of interest in domestic tourism. At the peak of the epidemic, there was an almost total ban on international flights. During this period, the population willy-nilly formed a steady trend for travel within the framework of their state. In 2020, the flow of tourists to the beach resorts of the Crimea and Krasnodar Territory compared to the dock 2019 decreased by about a third. However, against the background of Thailand or the Caribbean, where the decline was 90%, this can be considered a positive indicator.
Despite the pandemic, the Sochi and Crimean beaches in the seasons 2020-2021. crammed to the eyeballs
Some regions of the Russian Federation in 2020 even increased their tourist indicators compared to 2019. For example, the summer tourist flow to the Kaliningrad region in 2020 increased by 2.3 times, to Karelia – by 2 times, and to Dagestan – by 40%. Altai especially benefited from the pandemic, where tourists from all over Russia rushed: in the summer season, a record 2 million people rested here. Thus, the pandemic – paradoxically, even helped domestic tourism. The main thing is that after the lifting of anti-virus restrictions, Russians do not turn away from domestic travel.